Similarities between China Times and Lianhe Zaobao
- Serious vivid
- Popular
- Neatly reported
- Lively title
- Growing influence
Title: China Times: Ma Ying-jeou missing and leadership style challenges
title: Ma Ying-jeou poll rebound favorable stock market foreign exchange market stabilityReported the style objective.
Read “Lianhe Zaobao” forum, the most impressive of the layout is clear and easy to read, The News Edition seriousness vivid, Supplement dynamic fashion.”Lianhe Zaobao” good use of the picture the to set visual impact center “(CVI in the newspaper, the Center of Visual Impact). The visual center is a concept proposed by B · F Skinner, American psychologist, he thinks a creative harmonious layout, the layout is to arrange a powerful CVI picture is the layout of the most powerful visual stimuli, called the visual center of the readers.
For example, the picture is the most striking element of “Lianhe Zaobao” forum. The headline, main picture usually 4-6 basic column width,35-40 lines, soft colors, sharp image, can produce a strong visual impact, so as to achieve effective to guide the reader to read the whole purpose of the forum.In addition to a major feature of the layout, a large and lively title “Lianhe Zaobao”.
“Lianhe Zaobao” articles the usual headline news section 4-6 column color or black bold headline can see almost every forum. At the same time, the use of the vertical title not only increase the layout changes and the beauty of touch problems forum “flawed”, it is easy to avoid. In addition, through reading the newspaper, it is not difficult to find a common characteristic: the colloquial title of the forum, including the important news, this user-friendly way to win more high level Chinese young readers and newspapers .
Lianhe Zaobao’s front page includes bright colour photo graphics expecially the headlines news. The photos of it can be as big as 1:1 or 1:2 ratio of the page.
Within the newspaper, the photos can be as much as 6 photos per page. Photos about the news is a important tool to bring out the information and messgae behind the news to the readers. Photos also make the news more attractive and appealing to the readers.
Similarities between Apple Daily and Lianhe Wanbao
- Apple Daily and Lianhe Wanbao focus on entertainment
- Both the bold style
- To report the news in a relaxed manner and in plain language
- Using the amazing title, but to attract the reader’s eyes
- Influential
- Reported photos and compelling
Apple Daily
Apple Daily is mainly editor-oriented and news is in real-time with the emphasis on the visual sense of arrangement based. Therefore, this helps to overcome the limitations of the traditional print media in the past. It also poached talents from a large number of the Taiwan electronic media sector, especially the TV News reporters. Due to the high density of news professionals in Taiwan and the competition within the same industry, many television news reporters started to convert media nature to try their luck at the Apple Daily.
Jimmy Lai once said that: “If Eve had not bite the forbidden fruit (apple), the would be no evil, no right and wrong in the world, and of course, there will not be news.” Apple Daily uses “Apple” in their name as it symbolizes to thoroughly exposed these non-evil conflict, and therefore the media will faithfully report the various events that happens in the human society caused by the Apple in the Eden Garden.
Reporting style:
Unlike other general newspaper, there are no full-color printing and there’s never a full-page advertisement on the front page. Catered to the general taste of the market, the subject of the photographs are not given respect and news regarding a detailed account of the case or accidental processes are often done with comic illustrations or cartoon. Therefore, not changing the outspoken style of the newspaper, Apple Daily in China was banned.Supervision:
Apple Daily also uncovered many political scandals, such as former Commissioner of Inland Revenue; Ho-sang, former Legislative Councillor; Cheng Kai-nam, former Financial Secretary; Mr Antony Leung and etc., leading them to imprisonment or forced to resign.
Astonishing title + Brief reports:
Apple Daily tend to use astonishing title to attract readers attention, however uses brief reports to cover the whole situation.
Focuses on Entertainment:
Apple Daily News emphasizes the most on the layout, images, texts and wordings as vice. Often, big photo will appear on the forum or placed on the front page, picture designs, trendy typography, graphic design, large title, brightly colored texts to attract reader’s attention and sales figure. Under the pressure from the market and industries, other newspapers follow suit. as reported in a manner that, in the market under pressure, other newspapers follow suit and become more “Apple-ized”. The practices can associate more with the life of the target audience and their day-to-day topics or shocking subject matter will bring more interest in some of the important but boring themes.
Lianhe Wanbao
Content:
The spread of modern knowledge, to carry forward the traditional culture “to report the news in a relaxed manner and in plain language, news selection and emphasis to reflect the condition of the people for the direction close to the people’s livelihood.
Lianhe Wanbao Focus on the coverage of local dynamic field of entertainment, especially in the entertainment industry and the trends of the local artists, but also big pen and ink, in order to open the market.
Style:
Their main stype would be Bold, innovative editorial. The content are usually depth, objective, rapid, extensive coverage of all kinds of news. It mainly focus on the reported localization society, family and entertainment news.
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